Chick Boss

For the purposes of a college assignment, the Le Chéile team were tasked with producing prospective creative assets for an up and coming artistic jewellery brand called Chick Boss. The brief and brand in question were both incredibly exciting, offering a host of intriguing avenues of innovation to be explored from a creative point of view.

Using the amazing graphic design resource that is Canva, our team set off on initially creating a comprehensive customer profile, journey and empathy map. These elements were absolutely crucial in understanding Chick Boss' target market - who they are, how they behave, as well as what their goals, painpoints and needs are. These infographics can be found below.

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Once these customer infographics had been completed, it was time to get creative and begin thinking of innovating, engaging messaging strategies and content pieces that Chick Boss could use to effectively portray their brand story and beautiful jewellery. Our team used a host of illustrative methods to create visually delightful infographics that are adaptable to a host of various social media platforms relevant to the target market in question, such as Facebook, Instagram and Pinterest. Our Creative Messaging focused primarily on the 'Bold' Chick Boss culture, celebrating female empowerment, self-confidence and bravery in making a fashionable statement.

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Finally, the Le Chéile team were entrusted to identify three appropriate influencers who could effectively promote and portray these creative assets on their platforms to infiltrate the given target market. Through extensive research, we came across three amazing women named Beth Djilali, Joani Johnson, and Shauna Robertson who were absolutely perfect for Chick Boss' needs.

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We hope you enjoy the creative Chick Boss content below.

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And remember - Cross the road to BOLD!

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